About

A caring brand, inspired by real parents and real curiosity.

At Amarie Co., we believe every baby deserves play that helps them grow — safely, joyfully, and at their own pace. That’s why we create toys that spark movement, support key milestones, and fill everyday moments with giggles.

We started Amarie Co. with one mission:
make tummy time and early development feel exciting, not stressful.

As parents, we know how overwhelming it can be to choose products that are good for your little one. You want something that’s safe, engaging, and actually worth the money — and that’s exactly what we deliver.

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What we care about most:

Development-first design
Our toys encourage movement, confidence, and natural learning.
Every feature has a purpose.

Safe & worry-free play
Baby-friendly materials, smooth edges, and carefully tested designs.

Made for real family life
Rechargeable, durable, and endlessly entertaining — so parents can enjoy a moment of peace too.

Little wins, big milestones
From tummy time… to crawling… to chasing adventures!